Delta Lloyd Insurances, Banking and Asset Management
Repositioning of corporate identity, based on existing logotype: development of graphic identity system
that would be usable for further internal use for various communication resources.
The system developed consists of a grid made up out of rectangular fields, that can be used in a flexible way with
color, images or typography / text. The complete field is divided in different smaller sub-fields, which can be used together in various ways, thus creating a different system every time.
We also defined a color palette made out of 8 color gradients, that together with the use of white give a very fresh and transparent association with the brand. The photography concept is based on the idea of showing spacious overview images on the outside of brochures, product folders, etc. Inside, images that zoom in on people and their environment are used. Next to this we coordinated the realization of an image bank. This image bank consists of a large collection of photographic images, that can be used together with the above mentioned graphical grid system. This creates a large variety of lay out possibilities, without losing the overall consistency of the graphic corporate identity.
Solar Initiative was approached by Proof Communication to work with the client Delta Lloyd Group for the creation of a visual identity and diverse visual communication concepts. This resulted in an assignment for Delta Lloyd Insurances, Banking and Asset Management on the repositioning of their corporate identity. Delta Lloyd Insurances, Banking and Asset Management is part of Delta Lloyd Group together with OHRA and ABN AMRO insurances
