Delta Lloyd Group

Projects for the Delta lloyd Group corporate identity and visual communication includes the logo, typographical identity, house style, the annual financial magazine (published digitally since 2003), year magazine, internal/external publications and brochures, website, intranet, digital newsletter, events and motion graphics.

Using existing typographical elements and a new positioning of the Delta Lloyd organisation brand. The visual identity was developed for internal and external communications by the separating of the annual report, financial annual report, and the annual magazine. The core values were to encourage employees into decision-making in their own way and in a more inventive manner. Through the internal repositioning of the company a stronger and more transparent brand was born and carried throughout. In addition to this the system designed and the identity developed by Solar Initiative creates a connection between the different values within the overall identity which, results in clarity, and clear direction.

Solar were approached by Proof Communication to work with the client Delta Lloyd Group for the creation of a visual identity and diverse visual communication concepts. Delta Lloyd Group is the organisation behind the Delta Lloyd, OHRA and ABN AMRO Insurance (joint venture with ABN AMRO Bank) brands. Alongside its Dutch insurance operations, Delta Lloyd Group also comprises an asset management division and a banking division, as well as divisions in Germany and Belgium. Delta Lloyd Group’s staff comprises about 6,500 FTEs in total.