>>>AWM, Architectenweb Magazine
AWM commissioned Solar Initiative for the graphic concept and design of the printed AWM publication. The assignment was to create a format, which would appeal to their target readers in terms of layout and typography. Solar developed a magazine concept closely related to the new editorial plan: 7 different chapters around the architect’s world and environment (addressing often practical issues: economic and technology & innovation). At the same time the information design, readability and clear access of all articles provided was an absolute condition. Solar created a layout with a clear and strong grid; by combining titles and introduction copy into one, the reader is guided effortless into the more content driven body text. The actual look and feel of the magazine is in sync with the international reputation that Dutch architecture has these days. It is a matter of fact driven magazine, reflecting the actual architectural practice combined with contemplative content. Respecting today’s sustainability standards its being produced and printed completely environmental friendly.
