Nike Women is a retail client for which we developed a diversity of designs for internal and external communication tools.

Solar Initiatives’ expertise in creating design solutions by combining design and photography in the field of fashion and retail clients played a crucial role for this. On B to B level we created the a series of high quality catalogues to be used for collection promotion. These so called ‘Magalogues’ form the the basis for their B to C collection brochures. The Nike Women Magalogues aim at preferred retailers in Europe, Asia and the Middle East. Being responsible for the graphic design and lay out of the book Solar developed a format that will be translated into the consumer catalogues visible in all Nike retail shops in Europe, Asia and the Middle East.

Solar Initiative also developed an internal promotion kit for the sales department of Nike Women. It contains a toolkit to be used by the Nike sales team of this new collection by explaining the collection values through a promotional movie-clip. In addition to this the team received a printed brochure containing technical details of all collection items and a note block, called Nike Women Look book Spring Summer 2008

Nike is one of the biggest sports apparel manufacturers world wide and employs approximately 29,000 people, annual revenues are around $4.2 billion.