SNS Property Finance Internal Graphic Identity

A progessive, succesfull real estate bank. Before ‘Bouwfonds Property Finance’. A new name and a new introduction of the brand in the financial real estate market. The assignment was to create  a new and sharp rebranding on corporate level for internal and external communications.

‘Think, dare, finance’. In these 3 words the new corporate proposition is set out. It also reflects the challenge felt on internal and external communication level that is part the company’s daily business. The execution of the concept had to be state of the art, aimed at chique and stature. Having a strong business to business target group this real estate finance bank has a high  corporate profile in the real estate finance business.

Solar Initiative was assigned to create a new highly visible typographic identity, an ad campaign aimed at high profile financial magazines and papers and a new corporate brochure reflecting the company’s new positioning and corporate values. We used the combination of colourfull, elegant typography in combination with outstanding photography of real estate, executed by a photographer specialized in architecture & arts photography. This resulted in a strong and distinguished corporate identity meeting the company’s demands to translate its corporate values into their in en  external communication tools.

The introduction of the brand started out with a national campaign in leading financial papers and magazines, together with the launch of the new corporate brochure for its stakeholders and real estate clients. 

Solar Initiative was approached by Proof Communication to work with the client SNS property finance for the creation of a visual identity and diverse visual communication concepts