AWM commissioned Solar Initiative for the graphic concept and design of the printed AWM publication. The assignment was to create a format that would appeal to their target readers in terms of layout and typography. Solar developed a magazine concept closely related to the editorial plan.
Solar Initiative is a creative agency based in Amsterdam, offering an inspirational and fresh perspective on (online) branding. Fashion Thinking defines our strategic approach and
ensures that your brand is telling a story that resonates. Using contemporary trends as our starting point we deliver strategy, content creation and design.
Photography & Film