No Apology

Our design studio created a visual identity for the modern dance troupe ‘No Apology’ in collaboration with Proof Communication, where graphic elements such as dots and lines are used as a reference to the choreography and its respective movements as witnessed in their performances. Solar was responsible for the art direction, design and photography for the identity, website and promotional posters for several performances of the international dance group.


Solar Initiative is a creative agency that is great at conceptual, visual and logistic solutions. From a creative yet no nonsense approach, we deliver projects on large scale from A to Z.

With bright ideas, clear communication concepts, a strong sense of style and

trends, sharp budgeting, creative production and full commitment as our principles we have proven to achieve surprising and beautiful results.

Always working from an optimal balance between creative and commercial interest, with branding as our second nature.

Concept Development
Art Direction
Project Direction
Graphic Design
Digital Design

Art Buying
Photography & Film
Photography Production
Project Management

West–Indisch Pakhuis
’s–Gravenhekje 1A
1011 TG Amsterdam
The Netherlands
+31 20 521 31 00