Sjoerd Jonkers is an interior- and product designer who is striving to create products with an innate quality. The way he tries to achieve this is by leaving room for contingencies and by accepting the raw materials for what they are. This results in a design that just is. We developed a visual identity that translates the core of Sjoerd Jonkers’ philosophy and design aspects, which can be described as modern, raw and unexpected.
Solar Initiative is a creative agency that is great at conceptual, visual and logistic solutions. From a creative yet no nonsense approach, we deliver projects on large scale from A to Z.
With bright ideas, clear communication concepts, a strong sense of style and
trends, sharp budgeting, creative production and full commitment as our principles we have proven to achieve surprising and beautiful results.
Always working from an optimal balance between creative and commercial interest, with branding as our second nature.
Photography & Film