The historic building in central Amsterdam dating back to 1722 is home to aparthotel, Wittenberg. The aparthotel holds 115 individually designed apartments with each their own charm and character. Solar Initiative has created a new logo and identity for Wittenberg. Beside this Solar Initiative is responsible for the creation of the content of their blog - with posts grasping all Amsterdam has to offer. Such as a list of it’s lesser known museums and very valuable: a survival guide to cycling in Amsterdam.


Solar Initiative is a creative agency that is great at conceptual, visual and logistic solutions. From a creative yet no nonsense approach, we deliver projects on large scale from A to Z.

With bright ideas, clear communication concepts, a strong sense of style and

trends, sharp budgeting, creative production and full commitment as our principles we have proven to achieve surprising and beautiful results.

Always working from an optimal balance between creative and commercial interest, with branding as our second nature.

Concept Development
Art Direction
Project Direction
Graphic Design
Digital Design

Art Buying
Photography & Film
Photography Production
Project Management

West–Indisch Pakhuis
’s–Gravenhekje 1A
1011 TG Amsterdam
The Netherlands
+31 20 521 31 00