The historic building in central Amsterdam dating back to 1722 is home to aparthotel, Wittenberg. The aparthotel holds 115 individually designed apartments with each their own charm and character. Solar Initiative has created a new logo and identity for Wittenberg. Beside this Solar Initiative is responsible for the creation of the content of their blog - with posts grasping all Amsterdam has to offer. Such as a list of it’s lesser known museums and very valuable: a survival guide to cycling in Amsterdam.


Solar Initiative is a creative agency based in Amsterdam, offering an inspirational and fresh perspective on (online) branding. Fashion Thinking defines our strategic approach and 

ensures that your brand is telling a story that resonates. Using contemporary trends as our starting point we deliver strategy, content creation and design.

Concept Development
Art Direction
Project Direction
Graphic Design
Digital Design

Art Buying
Photography & Film
Photography Production
Project Management

West–Indisch Pakhuis
’s–Gravenhekje 1A
1011 TG Amsterdam
The Netherlands
+31 20 521 31 00