Sjoerd Jonkers is an interior- and product designer who is striving to create products with an innate quality. The way he tries to achieve this is by leaving room for contingencies and by accepting the raw materials for what they are. This results in a design that just is. We developed a visual identity that translates the core of Sjoerd Jonkers’ philosophy and design aspects, which can be described as modern, raw and unexpected.
Solar Initiative is a creative agency based in Amsterdam, offering an inspirational and fresh perspective on (online) branding. Fashion Thinking defines our strategic approach and ensures