The tagline ‘Basketball is more than sports, it’s a lifestyle’ is already very self explanatory. The online platform, developed and launched in 2017, holds stories around basketball, people, attitude and style. This was the first of three online platforms. We are Basket also has it’s own webshop and sells branded merchandise. Solar Initiative is responsible for the concept, design, art-direction and creating all content for We are Basket.
Solar Initiative is a creative agency based in Amsterdam, offering an inspirational and fresh perspective on (online) branding. Fashion Thinking defines our strategic approach and ensures